moving is good

I worked with NARC, also known as "Not A Run Club", to create some new branding elements ahead of their collaboration with athletic wear company On. Starting with the existing logo, I refined the visual elements and created a custom treatment for all NARC brand and subbrand logos. I then created a system of logos and other branding elements following this treatment. In order to add some more character and personality to the overall visual of NARC, I created the running men - three distinct characters showing three distinct levels of exerted effort. These characters can be applied in tandem with the main NARC logo, separately to showcase the difficulty level of an upcoming active event, or as a simple addition to a visual.