Adams & Reese Rebrand

As part of the Starfish design team, I helped design a new brand direction for Adams & Reese, one of the top law firms in the United States. With a new brand strategy, positioning, and narrative devised by our account team, our design team created an entirely new visual identity from the ground up. As the main designer on the project, I refined the logo chosen by the client and developed an entire brand identity to follow. Over a series of months, I worked with the client to finalize a typography system, a new color palette, graphic and photo treatment, and more. I then compiled the new brand identity into a cohesive, comprehensive brand book (Brand Book available upon request). Using the newly developed brand, I delivered a number of designed assets including, but not limited to: a custom set of icons, signage, letterheads, business cards, email templates, a brochure template, a PowerPoint template, etc. Following the approval of the final brand identity, I created a series of merchanise products and signage for their new brand launch. Some of the final assets are shown here.