Website Refresh

As part of a rebrand for the bestselling outerwear company Orolay, I translated the team’s updated visual identity into web. Working within Shopify’s constraints, I applied the new logo, color palette, typography system, and graphic elements across a series of refreshed page layouts. Shown here are four of the redesigned pages, followed by their original versions for comparison, highlighting the impact of the updated system across structure, hierarchy, and overall visual cohesion.